“The idea is not to make money. On the other hand, having a public platform open to everyone and in which people trust is extremely important for the future of civilization. I don’t really care about the economic equation. This little phrase uttered by Elon Musk at a TED talk ten days ago summarizes the unique positioning of Twitter in the galaxy of social networks. By putting 44 billion dollars to buy the company, the boss of Tesla and SpaceX wants to offer himself a relay of political influence, but certainly not a cash machine.

The microblogging platform created in 2006 has long chained difficulties, both stock market and operational. Between 2013 and 2017, the company even accumulated 2.3 billion in net losses! It was not until 2018 that Twitter released the first profit in its history , twelve years after his birth. And even today, the company remains fragile. Last year, the firm with the blue bird ended up in the red, with an exceptional loss of 221 million dollars, due to a legal expense supposed to close a “class action”.