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Saint-Gobain today announces the launch of its new global brand campaign ‘New World’ aimed at establishing the Group’s vision as a ‘world leader in sustainable construction’.
This new campaign aims to demonstrate how Saint-Gobain’s materials and solutions are transforming construction to make it ‘more sustainable, frugal in terms of resources, circular, less carbon, more efficient and more competitive’.
According to Laurence Pernot, Director of Communications, Saint-Gobain’s solutions make it possible in particular to drastically reduce the 40% of CO2 emissions linked to the construction sector, to preserve natural resources and to address the challenges of urbanization. fast in emerging countries that require building quickly and well.
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