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The company commits to publishing its sustainability goals in 2022
PARIS, June 16, 2022 (GLOBE NEWSWIRE) — PubMatic, an independent digital advertising technology platform, today announced that all of its data centers worldwide are now powered by 100% renewable energy. This is an important step in the implementation of the global sustainability plan that PubMatic will present by the end of the year.
According to the Davos World Economic Forum, the infrastructure powering the Internet represents 2.5% of global electricity consumption. For PubMatic, 90% of the company’s energy consumption is concentrated in the activity of its 10 datacenters. By operating its own infrastructure, PubMatic can control its energy consumption as well as its reliance on fossil fuels.
To achieve 100% green energy consumption, PubMatic has deployed a comprehensive strategy involving collaborating with data center colocation providers and procuring renewable energy through Virtual Power Purchase Agreements (vPPAs) or supply agreements. Now the company has managed to invest enough in wind and solar power to cover every unit of electricity used in all of its data centers.
Rajeev Goel, co-founder and CEO of PubMatic, said: “tomorrow’s digital advertising supply chain will be transparent, efficient, but also accountable. The advertising industry must focus on reducing its environmental impact and prioritize sustainability in infrastructure as well as operational practices. I’m proud of what PubMatic has been able to achieve so far, and it’s just one more step towards building a more sustainable business.“.
This milestone reached by PubMatic is part of an overall strategy of sustainable development within the company. PubMatic supports Ad Net Zeroan organization committed to zeroing the carbon impact of advertising development, production and distribution by the end of 2030. improving sustainability across its data centers, offices, as well as day-to-day business processes with customers and partners.
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company that creates value for its customers by connecting them to the ecosystem of the future of digital advertising. PubMatic’s sell-side platform allows publishers of digital content, on the open web, to increase the monetization of their inventory but also agencies and advertisers to increase their ROI by targeting audiences through all types of formats. and screens. Since 2006, PubMatic has made the choice to develop a proprietary infrastructure to process and efficiently use data in real time while continuing to provide innovative technological solutions. PubMatic thus contributes to creating a transparent and efficient programmatic value chain for its clients.
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