deadmau5 is one of the most famous electronic music producers in the world. This artist who has 15 million followers on his social media accounts, has already released seven highly successful albums.

He recently partnered with a fintech company, probably with the aim of making banking more attractive. This is a unique project of its kind that could give new impetus to the banking sector. Thanks to this agreement, Zytara will be able to reach a wider audience. For his part, Joel Zimmerman, alias deadmau5 (pronounced dead mouse) will have the opportunity to present the fintech application to its fans.

What are the benefits for deadmau5 fans?

Zytara will offer deadmau5 fans both physical and virtual debit cards custom designed by the artist. These cards can be used at over 45 million merchants worldwide. Additionally, through the fintech app created in collaboration with deadmau5, fans can connect to the producer’s online stores, purchase their products, concert tickets and game items.

A subsidiary of Zytara, Zytara Labs is a studio of NFT production dedicated to artists, actors, players and sports teams. The fintech company also partners with other brands (e.g. sports teams) to deliver tailored user experiences to fans, all through Zytara’s digital bank.

According to Zytara, “banking marketing experiences can be used by celebrities, brands, and influencers who want to build stronger connections with their audience.”

An alliance between music and technology

deadmau5 is a gaming expert with fans all over the world. “I’m always looking for ways to use technology to change experiences. That’s why I was really excited when Zytara contacted me. No other company offers this easy form of banking, which allows holding and transacting in crypto, NFT, stablecoins and fiat currencies. As a tech-loving music gamer and artist, Zytara has given me a truly user-friendly world for virtual life”.

Al Burgio, Founder and CEO of Zytara, said, “deadmau5 is a pioneer in the creative use of innovative new technologies. That’s why we see this relationship as much more than a classic partnership. After working with deadmau5 on the development of Zytara’s interactive banking app, we welcome him to the company’s advisory board to help us improve our creative direction going forward.”

The crypto is already sexy. But what about banking? We will soon find out the answer.

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